The Leading Event for the Project Cargo and Breakbulk Industries in the Middle East

Fireside Chat: Futureproofing Your Market Position

In today's digitised world, a strong brand presence isn't just about visibility; it's about adaptability, relevance, and resonance. Companies in the shipping, logistics, trade, and energy sectors are faced with a unique challenge: How to harness vast amounts of data to craft a brand narrative, both for business and the professionals that serve them, that will stand the test of time, fully embracing technology. This session offers an in-depth look at disruptive branding strategies informed by data analytics.


Tuesday 13 February 12:45 - 13:30 Dubai World Trade Centre, Dubai, UAE

Main Stage

Add to calendar 02/13/2024 12:45 02/13/2024 13:30 Fireside Chat: Futureproofing Your Market Position

In today's digitised world, a strong brand presence isn't just about visibility; it's about adaptability, relevance, and resonance. Companies in the shipping, logistics, trade, and energy sectors are faced with a unique challenge: How to harness vast amounts of data to craft a brand narrative, both for business and the professionals that serve them, that will stand the test of time, fully embracing technology. This session offers an in-depth look at disruptive branding strategies informed by data analytics.

Dubai World Trade Centre, Dubai, UAE Europe/Istanbul
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Speakers

David Galea

Independent Consultant

Martyn Cowie

Owner, Tyde Digital

Vanessa Welch

Owner, V3 Consulting and Elev8