Maria-Fernanda Poveda Franco

Group Communications Director GAC Group

Maria-Fernanda Poveda Franco is a senior communications and strategy leader with over 25 years of experience in the global shipping and logistics industry.

She currently leads Group Communications at GAC Group – Shipping | Logistics | Marine, shaping alignment across commercial, operational, and leadership teams in fast-moving environments.

She is known for simplifying shipping and logistics topics, translating industry jargon into clear, actionable language.

A strong advocate for practical AI integration, she focuses on how data, automation, and AI-enabled tools can enhance visibility, coordination, and informed decision-making.

Known for fostering connection and alignment, she actively encourages cross-functional collaboration, open networks, and human-centered leadership in an industry built on trust.