Juma Al Maskari
Director Asyad Logistics
Juma Al Maskari is a dynamic and results-driven logistics and supply chain executive with a proven track record of driving growth, optimizing operations and pioneering innovative solutions such as the first AI initiatives in transport planning. As the General Manager of Asyad Logistics, Juma has played a key role in establishing and integrating multiple business units, including Global Forwarding, Port Logistics, and Cold Chain warehousing.
Juma’s career is distinguished by major achievements, including the development of Khazaen Dry Port in Oman, where he led the project from inception to full operational status, securing significant contracts and expanding the company’s market presence. Prior to his role at Asyad Logistics, Juma managed logistics operations across Central and Eastern Europe for Jan de Rijk Logistics, where he enhanced operational efficiency and financial performance across six countries.
Fluent in English and Arabic, with a working knowledge of Dutch, Juma has a demonstrated ability to navigate diverse cultural and business environments. His strategic decision-making and hands-on leadership have established him as a respected thought leader in the logistics sector, leading to frequent invitations to share his expertise at industry panels and seminars both in Oman and internationally.
Beyond his professional accomplishments, Juma is passionate about outdoor activities and community initiatives, with a particular focus on environmental sustainability. He actively participates in marathons, hiking expeditions, and the planting of Sider (Ziziphus) trees.
Juma holds a Bachelor of Science in Mechanical Engineering from Sultan Qaboos University and has completed executive leadership programs, including Strategic Innovation at Leoron Institute and Executive Leadership at the Centre for Creative Leadership.
2025 Event Agenda Sessions
Energy Transition: A Redefined Opportunity
The global shift to renewable energy has spurred mega projects, especially in the Middle East, a region long dominated by oil and gas. However, transitioning away from hydrocarbons remains complex, with ‘green’ energy under growing scrutiny and Gulf nations exploring nuclear power as part of their strategies. This panel will examine whether it is time to reframe the energy transition narrative and explore how stakeholders like IOCs, NOCs and LSPs are reshaping the energy landscape. Key topics include:
• Reframing green energy: Defining true sustainability and avoiding greenwashing.
• The energy transition myth: Integrating oil, gas, and nuclear into a low-carbon future.
• Future-ready investments: How oil and gas companies are futureproofing with renewable fuels, energy-efficient technologies, and low-carbon energy projects.
• Nuclear power: Gulf states’ nuclear ambitions and the role of Small Modular Reactors (SMRs).
• The role of LSPs: How can LSPs collaborate with the stakeholders (IOCs / NOCs) in projects such as nuclear, carbon capture, batteries, energy storage, renewable fuel initiatives etc.
• Technology drive: Advanced technologies supporting greener projects, including semiconductor plants and energy-efficient data centers.
Monday 10 February 14:30 - 15:15 Main Stage
Sustainability
The global shift to renewable energy has spurred mega projects, especially in the Middle East, a region long dominated by oil and gas. However, transitioning away from hydrocarbons remains complex, with ‘green’ energy under growing scrutiny and Gulf nations exploring nuclear power as part of their strategies. This panel will examine whether it is time to reframe the energy transition narrative and explore how stakeholders like IOCs, NOCs and LSPs are reshaping the energy landscape. Key topics include:
• Reframing green energy: Defining true sustainability and avoiding greenwashing.
• The energy transition myth: Integrating oil, gas, and nuclear into a low-carbon future.
• Future-ready investments: How oil and gas companies are futureproofing with renewable fuels, energy-efficient technologies, and low-carbon energy projects.
• Nuclear power: Gulf states’ nuclear ambitions and the role of Small Modular Reactors (SMRs).
• The role of LSPs: How can LSPs collaborate with the stakeholders (IOCs / NOCs) in projects such as nuclear, carbon capture, batteries, energy storage, renewable fuel initiatives etc.
• Technology drive: Advanced technologies supporting greener projects, including semiconductor plants and energy-efficient data centers.